BIG TV goes bigger.. TataSky subscribers weep..
BIGTV launched its DTH services in India August 15,2008. TataSky happened to be the better market player compared to the other DTH services till then. While customer complains were on rise, The complaints relating to other services kept TataSky at bay. All hell broke loose when BIGTV announced its arrival. Everyone knew that BIGTV would launch big time, and crash the prices in the existing market. That did not happen, as BIGTV packages seemed higher than what other DTH services had to offer. However this brought down the prices of new STB with the other players. As the news about BIGTV introductory offer spread, There was a sudden spike in the sales. BIGTV seemed like a bigger competition.
As a move to cope with the offers of BIGTv, TataSky and DishTV had to bring down their prices. Here are the way the offers stand currently.
BIGTV: Pay Rs.2200 and Get the BIGTV STB, Dish, Annual package containing all the channels. Visit BIG TV for more.. With over 200 channels.
TataSky: STB, Dish, and annual subscription to the south Jumbo pack (Prices at Rs.310 per month) for Rs.3999.
This offer is a part of the Diwali bonus offer, It also includes a few other offers at a cheaper price. Just about 125 channels. Visit TataSky Offers for more..
DishTV: STB, Dish, Annual Subscription to the costliest pack at Rs.4000
Visit DishTV for more.. About a 150 channels.
The best offer at this point in time for a new Subscriber seems to be from BIGTV.. An Year subscription for as low as Rs.2200. If u do not feel satisfied by the service, u can always make a switch to other DTH Provider. Of course there is an option of moving back to cable too.
The DTH war has already begun. Bharti has launched its DTH service on October 9,2008. As a promotional ad campaign, Bharti made a teaser showing only a large red sofa with the Tag line saying ‘See u on Oct 9th’.. The teaser was to create audience interest, However BIGTV took a BIG time advantage. It made a similar ad, with the same red sofa with a Tag line promoting the BIGTV services, carrying the logo too. People now think that the older ad was from BIGTV.
I’m currently subscribed to TataSky, would definitely have made a switch to BIGTV if not for the Subscription of Rs.2600 in my TataSky account. I want to get out of TataSky asap, and would not recommend anyone to use this service. I had warned a friend of mine about the restrictive practices of TataSky, he however lured by the new offer made the choice and is now always complaining about having made that decision in a haste.
People complain that most of my post’s on TataSky carry only negatives. The reason i write negatives is because i want people to beware of what they are subscribing to. However this time, I’ll be introducing u to a few pluses that TataSky claims of its service.
Tata ka bharosemand Customer Care: (Translation, Tata’s trustworthy customer care)
All that i can say about this is that, ur queries will get answered in 24 hours. No doubt about that. Their technical team is the best in the business and will help u solve the problem.
They answer ur query in 24 hours saying, “If there are any updates, we’ll notify u”, this is what we hear most of the time when we complain about the Packaging and the non availability of channels. When we complain about the service or a fault with the reception, they will send a tech person to get the matter solved and will also charge u Rs.350 per visit. Sometimes it so happens that the problem reoccurs after the visit and u end up paying Rs.350 more.
Tata Ki Active Services:
Let me introduce u to a few of the active services. Actv Stories, Actv wizkids, Actv Games, Actv sports, Actv matrimony,Actv darshan, etc, etc.. Wow! All seem very good, How interactive.. Yes, Tata started earning more subscribers because of these services. I remember telling my dad about active sports, so that he understands why i wanted TataSky..
Yes, These services are good, Unless they are made available all the time.. Most of them, Including Actv stories and Actv wizkids are part of some stupid package that is priced at Rs.30 per month. I don’t care, I’m not very fond of these services, I have not subscribed to it either.
Wow, Active sports.. The reason i bought TataSky for.. It has been over 4 months and a few cricket series gone since i have seen something on active sports. At least they were showing highlights then, leave alone showing the match at multiple camera angles! I pay for it and i don’t get it..
Hey, did i say Actv matrimony.. Good na.. U get to search for ur soul mate at the comfort of ur home. What the.. Every profile that u wish to see is also priced. Priced at Rs.10 per profile, Actv matrimony becomes the last thing i would visit.
As for the other active services, Nothing is free! Get that.. Nothing is free!
Movies on demand, for Rs.75 per movie.
Last night i was watching the movie Goal on UTV Movies, while TataSky had priced it Rs.75 on showcase. It’s one useless service, i don’t understand the need for it.
Packages for as low as Rs.99:
Yes, the lowest base pack is priced at Rs.99. This pack contains all the basic channels, TataSky claims.
Haha.. Good Joke.. Most of the channels are DD and are available for free on DD DTH. Why pay Rs.99 for such a pack?? TataSky will never understand that. All other packages are packed in a manner such that u end up paying more than what u would have been paying earlier. Earlier meaning, When i had subscribed to it.
Take a look at the packages on TataSky
As for how much i’m paying now compared to earlier..
Now: Rs.450 per month.
Earlier Rs.367 per month.
Notice any change?? There has been a big gap after the packages have been changed. One thing I’d like to mention again, TataSky changed the price of Lifestyle gold pack from Rs.30 to Rs.45 for adding one channel (Colors) to the pack. Rs.15 for a channel, Justified? That’s one reason i suggest people not choose TataSky! Beware this is fraud service!
Adding to all the vows if the new offers. New subscribers are being offered lowest of prices possible, while money gets extracted from the already existing ones. Why does TataSky not have any special diwlai offers for the existing customers?
Where can we complain? MRTPC? TRAI? is there a way to get these people stp their services. Just because i have signed a contract, that does not mean we get slaughtered slowly by this fraud service.
Make ur choice, BIGTV is the best i could recommend if u have to choose DTH. Cheap price, lots of channels, and a trustworthy company. U definitely have the choice of moving out of the service after a year. Go ahead and BUY BIGTV. I have seen their demo, and loved all its features. As for me and TataSky. As soon as my subscription ends, I’m going off it.
[Update 09 October 2008]
Finally Airtel has launched its very own DTH service under the name Airtel Digital TV. With Airtel’s DTH Service the DTH sector is really going to heat up. The price wars are already quite evident.
As a launch offer, Airtel is offering 65 channels for free for the first 12 months of subscription at Rs.2000 which is inclusive of the hardware and the installation.
By the looks of it, the service looks great, but the prices are a lot higher when compared to other Providers.. But with more players emerging into the DTH zone, prices are expected to go down in the future.. God knows when.. But now the customers have a lot of options to choose from which means customers will now switch DTH connections like they would switch sim cards in their mobile phones!
TataSky should realize that people will start switching connections if the prices don’t go down!
[Update 13 October 2008]
To the email that carried the link to this post, i received a call from a customer care executive(12 October 2008). I heard the same old conversation about what is with the packages and stuff.. I stopped the girl and asked her the reason for no Diwali offers for old customers.. “We will take that as a feedback sir!”.. “Thank you”.. Call ends.. Less than 2 mins is what they took to answer my queries.. Query Rather.. There are a lot of them unanswered.. I’m tired of complaining!!
An email also carries the same “We will take that as a feedback” line.. Thank you Tatasky.. That was an awful experience..
[Update 17 October 2008]
Read the comments section for the reply to ‘Sasha’s’ comment, to understand the problems with TataSky even better. If u have anything to say about it, please leave a comment.. If u r supporting TataSky, please answer the 5 simple questions i have asked.. Due respects to her for expressing her views, Here is the comment shortcut..
Sasha: Comment (My Reply follows)
No Replies to the email sent to the CC yet.
TataSky has launched it’s new DVR service, It will start distributing the New STB from Diwali. Visit TataSky+ site.
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PS: I know i have taken this too far, most of my blog post on TataSky almost carry the same information. Only this time I’m posting a link to this blog post to the customer service department of TataSky. Let’s see what kind of response these guys give. I’ll also ‘cc’ a few media houses.. so that TataSky takes this a little seriously.